SEO service provider brand website, at the time, existed largely as an online business card.
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SEO Projects
SEO projects and content marketing were successful with generating new business for our clients.
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Advertising
QWERTYLABS initial clients were gained through word of mouth advertising in the industry.
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Specialisation
Specialisation in the gaming industry meant an intimate familiarity of most brands’ need for organic traffic.
OBJECTIVE
QWERTYLABS set out to build visibility in organic searches by focusing on the unique challenges of the gambling and gaming niche. The goal was to create a strategy that combined precise link building with research-driven content to capture highly competitive keywords while protecting brand authority.
To achieve this, the team dedicated resources to developing scalable link acquisition methods and producing content tailored to player intent and industry trends. This dual approach not only improved rankings but also ensured long-term growth and sustainability in an environment where competition and regulatory constraints are especially demanding.
MILESTONES
Extensive keyword research
Extensive keyword research on ranking websites, search queries, and casino backlinks, to build content plan and linking targets.
Created weekly content
Created weekly content on organic traffic for online gambling and distributed across different platforms to relevant audiences.
High-quality external links
Accumulated over €40K of high-quality external links and optimised content structure and anchors for thematic internal Link Building
ACHIEVEMENTS
CAMPAIN EXPECTATION
Top 3 positions for “casino backlinks” and related search queries
UNEXPECTED BENEFIT
Sources that can be qualified and used of link building campaigns are now directly reaching out to QWERTYLABS and offering their websites to use.
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